Agritourism or agrotourism, as it is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays; agritourism includes a wide variety of activities, including buying produce direct from a farm stand, visiting a crop maze or riding tractors, picking fruit, feeding animals, or staying at a bed and breakfast (B&B) on a farm.
Agri-destinations offer the visitor a huge variety of entertainment, education, relaxation, outdoor adventures, shopping and dining experiences .Agritourism is at the crossroads of tourism and agriculture: whether the public visits working farms, ranches/stock farms, organic vegetable or produce farms or wineries to buy products, enjoy entertainment, participate in activities, shop in a country store, eat a meal or enjoy an overnight stay.
What is special about Agritourism?
People want a new experience – an escape from the stress of traffic jams, office cubicles and carpooling! Parents want their children to know how food is grown and that milk actually comes from a cow – not a carton! Families enjoy a drive to the farm and spending the day together, especially as an escape from the city. Agritourism provides an additional source of revenue for farms that allows them to keep farming and increase the quality of life for their family.
Peace for Conservation will support the starting of agritourism projects for rural women in Tanzania. These will take the form of groups of farming women, and generate income through agritourism as a way to keep farms profitable and earn a higher return from direct to consumer marketing. This will help rural women to alleviate poverty and support their families, and assist them to pay school fees for their children. Thus, the family and district will increase in prosperity.